PRODUCT IDENTITY
Promoting family planning through design
For Penguin Random House – Míriam Tirado
Challenge
Parenting can be approached in different ways, but current trends point to the fact that it has to be respectful and conscious, which will help girls and boys to develop fully and autonomously. Míriam Tirado, conscious parenting adviser, journalist and expert in maternity and paternity, has created a family planner that invites you to “listen fully and consciously to the family”, to help families in this process.
Commission
According to Míriam Tirado, a family planner is a tool that helps families who want to live, care for and value all the moments they share, always from the perspective of conscious parenting. TSVC is commissioned to shape this planner, making it not only attractive for families, but also functional, presenting the author’s content clearly and creating a graphic design that conveys these values and facilitates the task of planning to live the family present from calm and well-being.
