BRAND IDENTITY

Bringing youth and literature closer through graphic design

For PEN Català

Services

Brand Identity, Graphic Design

Sector

Cultural

Challenge

Be (p)art. Grow with arts is a European cultural project that aspires to bring young people and artists and their works closer together. The aim of the project is to support the European literary sector and its cultural agents (emerging writers, festivals, publishers, etc.) to reach young audiences by providing them with a new methodology based on a participatory approach, international and European networking, new career opportunities, exchange, and knowledge.

 

 

 

Commission

The project includes a capacity-building program for literary professionals, organizations, and education students, a mobility program for emerging writers (including writers from rural areas and refugee writers), a series of literary residences in rural areas, a cross-sector event merging literature and sport and a European award for best practices in audience development, literature, and youth.

TSVC was commissioned the development of the project’s brand identity. The aim was intertwining literature and young people by using corporate typographies and colours, thus developing a versatile logo that addressed both worlds and audiences.